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January 19, 2026 update

Improvements

  • Added real-time data retrieval (hourly updates) for Sponsored Brands (SB) ads via Amazon Marketing Stream
  • Added real-time data retrieval for Sponsored Display (SD) ads, previously retrieved through reports with a delay
  • Ad spend, traffic data (impressions, clicks, etc.), and conversion data (sales amount, number of orders, etc.) now reflected in real time
  • Report data is periodically updated to verify consistency with real-time data
  • Available on all Ad Performance pages and on SP, SB, and SD pages at ad, ad group, and campaign levels
  • Data up to approximately 1 hour before viewing LISMOA is now available
  • Some metrics available only through reports continue to have a time lag
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